How GDSO Elevated Their Presence at CES 2025 with Exhibit Studio

GDSO is a leading company in innovation within the automotive and tyre industries. They sought to make a significant impact at CES 2025. There vision was to showcase data-driven solutions and promote circularity in the tyre industry, GDSO partnered with Exhibit Studio (ES) to create a standout booth. 

Challenge:
The goal of GDSO was clear. They wanted to craft an experience that completely highlights their expertise. Not only this, but they wanted there booth to engage attendees in a meaningful and memorable way.
 
Approach:
Each aspect of the booth was carefully crafted to match GDSO’s brand identity and goals. The color palette aligned with their current branding to provide a unified visual experience. The design of the booth was maintained as sleek and contemporary, featuring slat walls to improve interaction and visibility. Rather than using conventional product showcases, GDSO chose to implement an interactive virtual tour, enabling guests to discover their products in a fresh and captivating way. This strategy not only set them apart from rivals but also provided a smooth and engaging experience for participants.

Outcome:
The result was extraordinary! GDSO’s exhibit crafted by Exhibits Studio turned into a key highlight at CES 2025. The booth attracted many attendees and initiated important discussions. The distinctive virtual tour method fascinated participants, enhancing their experience to be more vibrant and educational. By moving away from traditional display techniques, GDSO effectively established itself as an innovative leader in the field.

Their booth’s strong presence led to an influx of qualified leads, establishing new business connections and reinforcing their brand’s reputation. CES 2025 was not just a success , it was a milestone for GDSO. exhibits Studio proved that with the right strategy and innovative execution, a brand can truly stand out in a competitive space. The collaboration with Exhibit Studio set a new benchmark for experiential marketing in the automotive and tyre industries.