What is a booth, and what are its importance ?
An appealing trade show booth is a must to mark a great success at trade show exhibits. Trade show booths are used across the world to promote brands and services, highlight brand messages and achieve marketing goals. Before getting into the nitty-gritty of the trade shows, we need to understand "what is a trade show booth" and its importance". Trade show booths are a space where a brand promotes its products, services and other offerings. An appealing trade show booth is essential as it is where impressions are made, and business gets done. Exhibitors worldwide invest a hefty amount of money in their trade show booths to attract their audience and generate quality leads.
A trade show booth needs quite a few elements to stand out on the show floor. These elements are graphics, displays, attractive taglines, colors, floorings, and lighting. Trade show booths should be beautiful and pleasing to the audience's eyes to leave a dynamic first impression on prospective customers and clients. A trade show booth comes in several designs and sizes.
The primary goal of a booth on the exhibit floor is to attract the audience and provide them with an interactive and memorable brand experience. With booth sizes ranging from a small 10x10 booth to a 20x20 booth, 30x30 booth, 40x40 booth and more, a trade show booth can be the game-changer on the exhibit floor. The size of the trade show booth entirely depends on the exhibitor's needs, goals and rules and regulations of the venue they're exhibiting.
What are the different booth sizes for trade shows?
Every exhibitor searches for a booth size which stands ideal for their business on the exhibit floor. To plan the success of your trade show starts with choosing the right booth size for your brand. Understanding that "bigger is not always better" gives you clarity on how important selecting the right booth size is for exhibiting at trade shows. A trade show booth with the right size impacts various factors that affect your ROI. A trade show booth with the ideal size and attractive displays enhances the marketing opportunities of a brand. It also helps the brand to increase engagement with the B2B and B2C industries.
Moreover, highlighting the products and services through an apt booth space maximizes the ROI and delivers an unforgettable experience on the exhibit floor. With various booth sizes available in the market, you can effortlessly pick the best one for you. Trade show booths are available in different booth sizes, starting from a 10x10 booth, 10x20, 10x30, 10x40 and more. The 10-foot by 10-foot trade show booth size is widely popular as the ten series is used mainly by first-time exhibitors or those with a limited budget. A 10x10 booth size allows displays to go up to the height of 8 feet.
However, the 20 series, i.e. 20x10, 20x20,20x30, and 20x40, are also ideal for brands looking for a more expansive space for engaging with prospective clients and customers. The 20x20 booth size is trendy for trade show exhibits. Besides this, a booth size that captures the eyes of the attendees and exhibitors on the show floor is a 30x30 trade show booth. A 30x30 trade show booth is a larger booth with long walls, graphics, and hanging signs for the bulk of this size space. This series of trade show booth sizes continues from 30x30 booth to larger.
Parameters for the perfect trade show booth size
Exhibit space and objective – Exhibitors should make a list of the marketing goals and objectives they want to achieve from the show. Clarifying your exhibit objectives should be done way before you start browsing for the booth. The exhibiting clarity could be anything. The exhibit could generate leads, increase brand awareness, make sales, or build productive partnerships.
Moreover, after defining your objective, you must clarify the number of staff you want at the booth and the activities they'll do. What sort of products or services you'll be displaying at the booth should be considered, too. Answering these questions will help you decide the amount of exhibit space you need and what your exhibiting goals are.
Budget- Budget stands at the top when searching for the standard trade show booth size. When you attract the audience to the exhibit floor, a larger booth will do the work efficiently. But considering the cost of bigger booths, it will come with a hefty price tag. After evaluating your exhibit objectives, deciding the amount you're willing to invest in your trade show booth is essential.
Additionally, considering the standard booth size not only comes with the booth cost. Additional expenses, too, include transportation, installation, dismantling and storage if required. Similarly, a small trade show booth at a larger exhibiting space will also not be as effective as you expected. Smaller booths in big exhibit spaces simultaneously reduce the booth's and brand's visibility.
Test different booth design ideas—Tasting the water before deciding is always best. Before you finalize your brand's standard trade show booth size, test and visualize different booth display sizes. Visualizing different booth sizes enables you to understand how different booth sizes will impact your trade show success.
Location and space size- After going through all the parameters, you must go through the trade show. What are the laws and rules of the exhibit and the booth design and setup? What's the floor plan and traffic patterns of the venue along with the layouts? After this, detailed research on the options for the booth sizes, and their prices, must be considered. The attendees list of the trade show and who all are your competitors. The above list of information will help you to make a wiser decision for the selection of the standard trade show booth size.
What is the standard trade show booth size?
Trade show booths come in different shapes, sizes and layouts. Regarding the standard trade show booth size for any business, the most common size you'll come across will be a 10x10 booth. These booths are also known as “linear or inline booths”. A 10x10 booth is designed to fit in line with other booths on the exhibit floor. The great deliverables at the show floor make a 10x10 booth the standard booth size for trade shows. A linear booth opens to the front of the aisle, and with one dimension of opening, it invites people to engage with the brand.
Besides a 10x10 inline booth, it comes in bigger sizes, too. The most common dimensions for an inline booth are 10x20, 10x30 or larger. The layouts on the exhibit floor are mainly configured in multiples of a 10x10 booth layout. ThisThat is why you'll always see that all linear or inline booths are multiples of 10.
The bigger the space, the larger the space. A 10x20 inline booth offers a wider space than a 10x10 booth. Besides the linear booth, there are more options for booth sizes: island booths, which start from a dimension of 20x20; peninsula booths, which start with a minimum size of 20x20, the same as island booths; and perimeter booths.
Make informed decisions with standard booth sizes
Trade show booth sizes differ from one company to another. Exhibitors shouldn't think that if they have a bigger business, their booth size should be big, too, and vice versa. For the right impact on the exhibit floor, one must be clear about what will work for them and what is not. Small enterprises or first-time exhibitors want to exhibit at a trade show for more significant impact and enhanced brand visibility. With an ideal booth size, you can achieve your exhibiting goals effortlessly.
For larger companies planning to showcase product demonstrations and other services at their booth, make sure to have a booth that aligns with their goals and fits the space appropriately. Companies with bigger booth sizes should ensure that their booth isn't bigger than their staff or presentations.
A standard trade show booth size is a must to ensure the maximum result and ROI on the show floor. With a booth which aligns with your brand perfectly and delivers you the exact result you were expecting, you'll achieve the trade show excellence. Use every cubic meter of your space and be in the spotlight with the right booth size on the trade show floor. If you need any assistance regarding your trade show needs, feel free to contact Exhibits Studio, the best trade show services company in the USA.
30x30 booth
Trade shows are globally known as the best way to connect with your target audience and reach a more significant segment of people in a shorter period. Trade shows provide opportunities to grow on a global scale and build strong relationships with existing clients and customers. The exhibit space is no less than an ocean of exhibitors vying for attention, lights, and attractive elements, and customers are looking for the perfect valuable product for them.
