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Before you roll out your trade show exhibit display, it’s essential to check the event manual. It’s your go-to guide to steer clear of any unexpected hiccups. The rule book can be a real wild card, with variations even within the convention center or event space, depending on the situation. If you’ve got any questions about the trade show exhibit display rules, it’s a smart move to reach out to the officials managing the show. Now, when it comes to the nitty-gritty of trade show exhibit designs, you’ve got four main options to choose from, depending on what best matches your brand needs: Linear, Perimeter, Peninsula, and Island.
Known as the ‘in-line’ exhibits in the trade show biz, linear exhibit setups are your no-frill options. You have got neighbors on both sides, and just one side facing the aisle. But, here’s the twist – you can turn it into a corner exhibit, giving you exposure on two sides. In the Linear exhibit setup, however, heads-up and hanging signs are usually not allowed. Linear exhibits are typically a solid 10’ by 10’ (about 3.05m by 3.05m). The max height is 8 feet. You can keep that 8-foot height on the sidewall of your trade show displays for up to 5 feet from the front aisle. So, stick to these rules while setting the linear exhibit, and you’re good to go.
A perimeter display is essentially a linear booth that adds a dash of flair – it’s the exhibit that buddies up to an outside wall of the exhibit facility, not the one installed between others. These exhibits usually max out at 12 feet in height, and you can rock that height up to 5 feet from the front aisle. For the rest of the sidewall, keep it under 4 feet. Just so you know, hanging signs are usually not allowed in this booth setup.
The term ‘peninsula exhibit comes from its unique setup – it’s like the display that’s the life of the event, with aisles on three sides. Usually, it’s a combo of at least four exhibits. Now, depending on your vibe, you’ve got two flavors to choose from: ones that cozy up to linear exhibits and others that chill with fellow peninsula displays. For the heights: if you're next to linear exhibits, keep the back wall at 4 feet within 5 feet of side aisles, but it can soar to 16-20 feet in the middle, staying within 10 feet from the back wall. Split island exhibits? They've got a strict 16-20 feet max height everywhere, no exceptions.
You're rocking an island stand if your exhibit is completely open on all four sides. The typical size of these exposition displays is 20 feet by 20 feet, or even bigger. You have permission to erect all of your glitzy signs and use the full area up to the permitted height, which can range from 16 to 20 feet, depending on the scenario. And what's this? All island stands are completely permitted to have hanging signs. So go ahead and let your brand soar; the possibilities are endless!
Depending on the rules of the location, multi-story trade show exhibit displays might be an option, which means your exhibit display may have two or more stories.
Regardless of their use, canopies must adhere to your venue's line-of-sight regulations.
For peninsula and island trade show exhibit, hanging signs and graphics are typically permitted at trade show exhibits, although they must adhere to the usual space regulations and typically require approval in advance.
Never allow any fixtures, trusses, or overhead lights to extend beyond your trade show exhibit space when it comes to lighting.
All illumination must be focused inward, toward the space where you will be standing. The show management must first approve any potentially dangerous lighting, and fire safety regulations are always in effect.
Every element requires your attention to make your brand stand out at your upcoming trade show event, from knowing how to set up stylish trade show displays to abiding by the guidelines. Exhibits Studio, one of the leading trade show exhibit builder companies in USA, steps in to help out in such a situation. You may learn how to rock linear, perimeter, peninsula, or island trade show exhibit layouts from our team of display builders.
Before you arrive at the venue, we'll also advise you on what is and isn't permitted while installing an exhibit. Our professionals can also provide you with information about maintaining your lighting. So, without any hassle, get into our knowledge base, which provides all the information on different forms of trade show exhibit displays and their regulations.