The biggest trade show event for the technology and innovation industry, the Consumer Electronics Show or CES, happens every year at the Las Vegas Convention Centre. Organized by the Consumer Technology Association, it welcomes more than 180.000 attendees, and 4,5 exhibits are 00 exhibitors from different regions of the world. The competition for being the best of CES is fierce as each year, uncountable innovative and trendsetting products are introduced at one of the largest trade shows and conferences in the U.S., the CES event. To stand out at such an international trade show, a brand needs to present itself with a trade show booth that catches the audience's and exhibitors' attention within a fraction of a second.