Why participating in US trade shows make sense in 2025? Find out what CEIR report says

1. The U.S. B2B exhibition industry is recovering steadily and is expected to fully recover by 2026.
2. Net Square Feet (NSF) has already shown strong recovery, only 2.7% below 2019 levels.
3. Exhibitor participation is improving, creating opportunities for businesses to lead.
4. 33.8% of events have already surpassed pre-pandemic performance levels.

As we come to the end of year 2024, businesses are looking forward to making success in 2025 and planning ahead of the year. Have you ever wondered why businesses should still consider exhibiting at trade shows, especially in 2025? With the fast-paced changes in the world of marketing and business, some might think trade shows are a thing of the past. Well, the latest reports from the Center for Exhibition Industry Research (CEIR) say otherwise! In fact, the trade show industry is picking up speed, showing clear signs of recovery, and 2025 is shaping up to be an exciting year for businesses that want to grow and expand.

Here’s what’s interesting: despite a small slowdown in early 2024, the exhibition industry has been making a comeback. The Q3 2024 CEIR report shows that while some metrics are still slightly below pre-pandemic levels, the overall performance is improving, especially in key areas like Net Square Feet (NSF) and exhibitor participation. What does that mean for you? Simply put, trade shows are becoming more impactful and worthwhile for businesses looking to make an impression.

So, the trade show industry isn’t just bouncing back, it’s booming! So, why should you consider booking a trade show booth in 2025? Let's break it down.

1. The industry is rebounding

The exhibition industry has faced some struggles after the pandemic. But things have changed significantly. According to the report released by Center for Exhibition Industry Research (CEIR), Q3 2024 saw a jump in Net Square Feet (NSF) and exhibitor participation. This means more businesses are showing up, creating new opportunities for growth. It’s like getting into a crowded but profitable marketplace. By participating, you own a chance to stand out.

2. Trade shows are vital for business success

The CEIR report tells us that 33.8% of events in Q3 2024 actually surpassed their pre-pandemic performance. That’s a significant number! What does that mean for you? Trade show in USA is still incredibly effective for business marketing and growth. It’s an amazing platform for connecting with potential customers, networking with industry professionals, and learning about the latest trends.

3. Strong participation from exhibitors

Exhibitor participation has been one of the strongest areas of recovery in trade shows. In fact, the NSF metric has almost fully recovered, down by just 2.7% from pre-pandemic levels. With more exhibitors on board, attending a trade show in USA means you’ll have great opportunities to network, showcase your products, and even get ahead of your competitors.

4. Low cancellation rate

Trade shows are one of the best ways to increase brand visibility. When you set up your booth, you're essentially opening your doors to thousands of potential clients. These shows attract people who are already interested in your industry, meaning you’re meeting the right people at the right time. The Q3 2024 report highlighted a low cancellation rate for in-person events showing that businesses are still committed to attending trade show in USA.

5. Great economic environment for exhibiting

Did you know that the US economy is on solid footing? According to the latest economic data, GDP rose by 2.8% in Q3 2024, and consumer spending remains strong. This means people are ready to invest, and businesses are more willing to spend on showcasing their products. Lower unemployment and moderating inflation are also key indicators that it's a good time to get your business out there.

Despite some of the challenges, trade shows are here to stay. In fact, Q3 2024 saw fewer cancellations compared to the same period in 2023. That’s great news! Businesses are still relying on trade show in USA to expand their market reach and increase sales. So, if you’re thinking about whether or not to take part, the answer is clear: go for it! It’s a smart move.

Choose Exhibits Studio for your next Trade Show in USA

When it comes to making a lasting impression at a trade show, you need a booth design that stands out. That's what Exhibits Studio does. With nearly a decade, we specialize in creating customised trade show booths and exhibit rental displays that capture attention and drive results.

Expertise you can trust: With nearly a decade, we know what it takes to make a booth design that works. We understand the trade show environment and know how to make your brand shine.

A creative team dedicated to you: Our team is full of creative professionals who are passionate about designing booth rental displays that match your brand's personality and goals.

Tailored booth designs for every need: We don’t believe in one-size-fits-all. We work with you to create a customized booth design that reflects your brand’s values and leaves a memorable impression on your audience.

Local Expertise: As a US based booth builder company, we have a deep understanding of the local market. This allows us to craft exhibits that speak directly to your target audience.

Prepare for your 2025 trade show and leave it on Exhibits Studio. We focus on delivering experiences that resonate with your audience, helping your brand grow and succeed at every trade show.