All You Need to Know About In Line Booth Exhibits

Understanding an in line booth can be dynamic because of its versatility. The generic questions that might arise in your mind could be: What is an in line booth? How does it differ from other types of booths? When should you use an in line booth? Improvising to maximize your exhibit space and budget is the norm. Working with different trade shows while figuring out how to accomplish everything in the space you have purchased is a never-ending process for an exhibitor. Therefore, it becomes essential for you as an exhibitor to evolve your exhibit game with the evolving market. The most popular trade show booth configuration is an inline booth, sometimes a linear or row booth. With other booths positioned on either side, these booths are set up in a straight line, with only the front side facing the aisle. This arrangement allows exhibitors to maximize their display area while still looking sleek and put together.

Typically, inline booths measure 10 feet by 10 feet (3 meters by 3 meters), but they can be joined to provide even bigger rooms, up to 10 feet by 20 feet. One key benefit of inline booths is their cost-effectiveness. Compared to other booth types, they are typically more economical, which makes them a desirable choice for companies on a tight budget. A wide range of display choices are also available with inline booths, which can be customized to meet the exhibitor's branding and messaging requirements. These options include big format graphics, interactive media, and custom backwalls. In spite of their simplicity, inline booths may draw large crowds of people and hold their attention for extended periods of time if they are carefully planned. Additionally, inline booths offer versatility regarding where they can be placed on the trade show floor. Exhibitors have a variety of booth positions available, including perimeter booths that back against the venue wall and allow for higher backwalls and corner booths that provide extra visibility from two sides. Because of their adaptability, inline booths are a popular option for many exhibitors trying to maximize their trade show presence.

To make you the star of your next trade show, we have answered all your questions and more about in-line booths. With the opinion of expert trade show booth builders, you can rest assured about your experience.

What is an In Line Booth Exactly?

Let us begin with the basics: what is an inline booth? An in line booth is a 10’ X 10’ or a 10’ X 20’ trade show booth located in an aisle alongside other exhibitors. Sometimes, depending on the exposition, the measurements of the in line booth can go up to 10’ X 30’. However, the height is usually limited to 8 feet.

As the in-line booth sits inside a line of other booths, it is sometimes also referred to as a “linear booth.” The linear booth is, therefore, the most commonly seen type of trade show booth during large expos since multiple booths can fit together in close proximity and tight quarters.

Traditionally, only the front side of a linear or an in-line booth is open. A linear booth is usually located back-to-back, along with other in-line booths. Likewise, the opposite is also a norm, where the in-line booths can sit with their backs towards the exhibit hall perimeter, an exterior wall, or some other architectural element that shapes the event space. This type of an in line booth is known as a perimeter booth.

What are the Pros and Cons of In Line Booths?

Every booth, be it an end-cap, peninsular, island, or corner, has its own pros and cons. Remember that there is no standard or universally accepted answer for choosing the right size or type of booth. Therefore, consider the pros and cons of inline booths to make a conscious decision for your exhibit.

Pros of In Line Booths

Affordable & Easy to Manage

A large workforce is usually required to maintain a trade show booth. However, this is different for in line booths. At most, one or two people are enough to operate the booth, and a massive number of people can easily overwhelm the space. Because of their easy-to-manage nature, in line booths are easy on the pocket and fit almost every budget. In fact, the other advantages of in-line booths stem from their cost-effectiveness.

Test a Trade Show

It is a good idea to invest in an in line booth if you are someone who wants to test whether a particular trade show is suitable for your business or not. Be it the audience’s reaction to your products, discussing the future of the industry with professionals, or building business relationships, you can analyse every aspect carefully in the trade show without debt on your shoulders. Therefore, an in-line booth allows you to test a trade show without committing to the enormous expenses.

Reuse the Booth

If you wish to attend many events, then in line trade show booths might answer all your needs. You can easily reuse them from time to time since they are widely prevalent and affordable at the same time. Save the heavy lifting by curating a design that easily adapts to every show with the slightest modification. Note that its versatility will also facilitate considerable cost-cutting since it will also reduce your storage and shipping costs if you ever need to ship the booth from one event directly to another.

Invest in Multiple Booths

An effective business strategy in large-scale events could be to buy multiple small spaces rather than investing in an ample space. This way, you can elevate your presence with booths in numerous vital locations. Your target audience might need help navigating to every corner of the trade show. By placing yourself in multiple areas of the event, you elevate your chances of making a positive impression and increase your sales by creating numerous contact points with them.

Cons of In Line Booths

Restrictions on Design

In line trade show booths might face numerous show restrictions, unlike trade show booth designs. For instance, due to its 8 feet height limit, you cannot build inlines larger than that. Additionally, you cannot hang anything from the ceiling of the in line booths. Mostly, you also cannot block the open sides of your linear booth, and you’re bound to keep the aisle open. Therefore, your attendees won’t have multiple entry and exit points, making it more difficult for you to attend to all the visitors from either side.

Smaller Size

Does size matter? Well, it does when it comes to in-line booths. Because of their smaller size, they might be suitable for all company groups. Therefore, it is better to choose a different layout than cramping the in line booth with multiple accessories.

Hard to Grab Attention

In line booths are suitable only for specific locations that might only be easily visible to the audience at some times. They are usually nestled between two or more booths, making it more difficult for them to grab attention.

However, all these cons are subject to your planning and vision. If you have a sales team and an exhibit booth display that will help you to stand out in the crowd, you might still make a statement among the many because of your creativity. Therefore, before giving up on in line booths, read further about how you can make the most out of them with the help of our expert exhibitors.

Make the most out of In Line Exhibit Booths with Exhibits Studio

In line exhibit booths can become your USP if you partner with the best exhibit booth builder in the USA, Exhibits Studio. Be it an in line or an island booth, we at Exhibits Studio will help you curate the most memorable trade show experience. As pioneers of the exhibit booth building industry with almost a decade of experience, we are a complete brand solution company that will help you create the most alluring and business goal-oriented exhibit booth display. We not only provide exhibit booth building services, but also additional services, including experiential marketing and brand activation that will help your company to receive the brand recognition it deserves. Curious for more? Contact us today!