A Comprehensive Guide to Exhibition Stands, Types and More

What is an Exhibition Stand?

For those who have visited any exhibition, have you witnessed any exhibition stand which captivated you? If yes, what was the critical element that attracted you the most? The graphics? The products and services the brand offered or the exhibition appealed to you. Stand design? Whatever the reason, the exhibition stand design is the most critical element that attracts viewers to the exhibition floor. We'll start delving deep into the exhibition stand design, concepts and ideas, but before that, let's start with the basics, "what is an exhibition stand"?

Generally, an exhibition stand is a space on the exhibition floor where a brand showcases its offerings, such as products and services, while engaging the audience with multiple activities and design elements. An exhibition stand comprises visually appealing graphics, LED walls, and displays to make the company logo, tagline and other advertising elements visible to the audience. Companies exhibit different motives, so you'll find different exhibition stand designs on the floor. Some exhibitors come up with exhibition stand designs with eye-catching displays. On the other hand, some emphasize networking and engagement; therefore, their exhibition stands involve engaging and fun activities. These stands are designed to adapt to different spaces, budgets, products, activities and styles.

What are the Types of Exhibition Stands?

Taking part in an exhibition might be daunting for most exhibitors and attendees. The reasons are apparent, as many things need to be assembled in the right place. It starts from booking the exhibition space to deciding the stand size you want for your brand. For international builders, it's imperative to figure out the exhibition stand builders for an immersive brand showcase.

Out of different types of exhibition stands, choose one that makes your brand stand out on the show floor. Below, we've mentioned other types of stands for exhibitions, which will assist you with the best decision-

Pop-up Stands Pop-up stands are the best choice for exhibitors with tight budgets. These stands can shine bright in smaller spaces. A pop-up stand is usually a printed back wall display designed to enhance the brand's impact at exhibitions. They are convenient and easy to transport, and they improve visibility by using visually appealing graphics. The displays of a pop-up exhibition stand are made up of a pop-up frame structure attached to a PVC graphic panel. 

Modular Exhibition Stand A stand designed to be fitted with different combinations to create a complete stand is a modular stand. For lifting the brand presence on the exhibition floor, modular stands are the perfect decision exhibitors can go with. These stands are reusable. If your graphics are relevant, you can rebuild the stand and use it for another exhibition. Modular stands can vary from one another in terms of style and size but are similar in terms of features. Modular exhibition stands are often made with aluminum bars, posts and connections to give the stand a complete structure. 

Custom Exhibition Stand A Custom exhibition stand is known for its unique representation of a brand on the show floor. These stands are built by carefully understanding the needs of the clients and the branding objectives. The custom stands are designed to enhance brand visibility and awareness and to make a productive connection with the audience. With a beautifully crafted custom exhibition stand, a brand can leave an unforgettable impact on its audience's minds. The custom exhibition stand designs are incorporated with the latest technologies, such as LED screens, displays and interactive flooring, to build a deeper audience-brand connection. 

System Frame Stand A system frame stand is an exhibition stand with an aluminum frame pan, els, and fabrics covering the open surfaces of the stand. Due to these panels and fabrics, unavoidable joint lines appear on the stands. The system frame stand comprises standardized frames and can be hired quickly. These are an excellent choice for budget-constrained exhibitors.

Standard Shell Scheme Standard Shell schemes stand are the simplest for exhibitions. They have an overhead fascia used for branding on the exhibition floor. These booths have no major differentiator, so you might not get the desired result on the exhibition floor.

What are the cost-effective solutions for exhibition stands?

Exhibitors exhibiting for the first time are skeptical about their exhibition stand budget. But what if we tell you that the budget will not bring any hindrance? While exploring exhibition stand design companies in the USA, you can also toggle the web for budget-friendly exhibition stand solutions. Out of many cost-effective exhibition stand solutions, you can start with roll-up banners. A roll-up banner is ideal for enticing audiences with large and appealing graphics at a lower cost. Aesthetic folding brochure holders can also make an impact by pleasing the audience on the exhibition floor. Folding brochures are an economical and flexible option for exhibitors with limited budgets.

However, it would help if you were attentive while purchasing roll-ups and brochure holders. If you end up with bad-quality brochure holders and roll-ups, your brand won't make the desired impact on the show floor.

Renting an exhibition stand is another cost-effective solution. Renting instead of purchasing a stand will cut those hefty bucks and provide your brand with a fresh and unique design at the exhibition. However, careful planning and decision are required to get the most cost-effective exhibition stand and have a lasting impact on the visitors.

Which exhibition stand builder will be the right choice for you?

When we discuss the best exhibition stand builders for your exhibitions, you'll come across many companies with varied offerings. Exhibitors will make productive decisions by understanding the intricacies of the trade shows and exhibition stand designs. For an immersive brand appearance at global exhibitions, you need to connect with exhibition stand contractors who understand the need for aesthetically pleasing exhibition stands. A team of the best exhibition stand builders will work diligently to understand your needs.

In addition, making every element shine is the key to a successful exhibition experience. Explore ideas, meet with skilled professionals, surf the web, and extract the best exhibition stand design companies that satisfy your marketing objectives. Exhibitors with bigger aspirations should connect with a company like Exhibits Studio. Backed by a team of skilled exhibition stand builders, Exhibits Studio always satisfies clients' expectations. Get ready to communicate with us for a maximized ROI and increased awareness. 

About Author

Olivia, Creative Content Developer

A seasoned content marketing strategist with 7 years of experience in trade show industry