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When you're preparing to exhibit at a major show, the trade show booth design and setup can determine your success. A poorly planned booth can go unnoticed despite your best marketing efforts.

Trade show exhibits have notably transformed from fixed displays and printed resources. Today, technology greatly impacts how brands engage with customers, transforming booths into enticing, interactive experiences.

Preparing for a major trade exhibition requires you to strategize in advance and be more clever than your rivals.

The Mobile World Congress (MWC) Las Vegas 2025 is coming soon. This year MWS Las Vegas will provide amazing business opportunities and memorable experiences for companies in the enterprise connectivity space.

Trade shows are an excellent opportunity to showcase your brand, but they can also have a significant environmental impact.