Types of videos to be used in your trade show booth

A comprehensive guide to types of trade show booth videos and their benefits

Many exhibitors consider the elements to be incorporated in their trade show booth design while planning their exhibit. When people think of the design elements that a trade show booth must include to attract a maximum number of visitors, most start with eye-catching graphics, striking advertising taglines, photo corners and a captivating logo posted on all sides of the booth display. Exhibitors also consider hiring someone to distribute their company pamphlets, which mention their services, products, and information.
Though these elements are essential, one component is critical to creating the desired impact on the show floor: a large TV screen with interactive video clips. An attention-catching video about your company's products and offerings being played at the trade show booth on the show floor effectively attracts an attractive audience towards the brand. Nothing can beat a video to narrate the brand's image on the trade show floor; it is as simple as that. Among plenty of options given to the exhibitors, the majority of them choose a well-scripted and designed video to be implemented into their trade show booth display than any other option.
In today's ever-evolving business world, trade shows are critical in making any brand a global name. Attendees at the show floor are interested in investing in brands with visual elements incorporated into their trade show booth rentals, which catch their attention. Trade shows are considered one of the best platforms for businesses to grab opportunities to expand, connect with industry experts and key players, and generate quality leads on the show floor.

In this blog, we'll discuss the importance of using videos in your trade show booth design and the different types of videos you can use. While exploring the benefits of using videos in your booth display and their various kinds, we'll also learn about the impact of an appealing and narrating trade show booth on the audience gathered at trade shows nowadays. Let's start diving.

Product Videos

A product video features the products your brand sells or wants to sell. It is mainly used to highlight the critical features of any product and the benefits it will offer the end users. These videos are also a good fit for explaining the product's functionality and use cases in daily life. Product videos are very interactive and attractive, which results in drawing more engagement than any other brand and promoting your products on a global level.

Explainer Videos

In a way, her explainer videos are similar to product videos. Explainer videos explain to the audience gathered at the show floor about the usage of your business products and what value it will add to their life while satisfying their needs. Explainer video answers the audience's queries with critical information about your products to induce interest in their mind to get associated with your brand. These videos are different and better than product videos as they don't need to be updated repeatedly; once made, they are evergreen.

Testimonials

As per the data, over 92 per cent of customers make their purchasing decision after reviewing the testimonials of the products. Testimonial videos act as a dynamic tool in your custom exhibit as they build the credibility of your brand while attracting the audience to the trade show floor with a flare of authenticity. People believe in the brands that have helped others improve their lives, and they get attracted towards the product and invest in it. Incorporating brand storytelling videos or testimonials in your trade show booth is a great way to gain trust. It leads eventually, as the attendees on the show floor find such a brand interesting to explore.

Company Culture Videos

The term "company culture" refers to the company's culture, vision, mission and values. A company culture video aims to showcase the culture of your company, its employees and what you are offering to the customers. At trade shows, a company culture video helps grab the audience's and investors' attention about the company's environment and offerings. Trade show attendees often support businesses with positive and growing environments while showing their values through a captivating brand storytelling video. Ensuring a company culture video in your trade show booth will help attract prospects and leave an everlasting impression on their minds.

Live Streams

Live streams are videos recorded in real-time and broadcasted on the internet simultaneously. At trade shows, live streams are considered one of the most effective ways to connect with a range of audience members who are unable to mark their presence on the show floor but are interested in exploring the businesses, offerings, and overall fun.

Behind the Scene Videos

Behind-the-scenes videos create a sense of authenticity and excitement for the audience crossing your trade show booth. As they reach a more comprehensive range of audiences, audiences who can't attend the show can also explore your brand. These videos maximize engagement as they keep the visitors engaged with the activities you show in the video incorporated into the booth display. Behind-the-scenes videos are also a good option if you want to communicate your brand's style, energy, and personality to the audience on the show floor.

Event Recap Videos

Event recap videos are one of the most impactful ways to capture the real essence of the show and make it memorable for your business. By using these videos in your trade show booth rentals, you can easily attract a larger audience. This helps a brand build connectivity with the audience and encourages them to participate in future brand events. Event recap videos make your work easier, as you can use the same content for multiple purposes, such as in a blog or on your brand's social media channels. Boosting brand awareness, along with attracting sponsors and partners, can be another benefit of including event recap videos in your booth displays.

Creating Multi-Language Videos for International Trade Shows

Creating multilingual videos for international trade shows is a great marketing technique to reach a broader range of audiences and stand out on the show floor, sidestepping competitors. Such videos can easily enhance your brand's international reach. Engage visitors with multilingual videos, as they help leave an everlasting impact on your audience's minds.

Virtual Reality (VR) Videos, Augmented Reality (AR), Drone Footage

Virtual Reality (VR) Videos, Augmented Reality (AR), and Drone Footage are often used in trade show booths nowadays as they help increase brand engagement by 200%. When the audience at the trade show floor witnesses such videos in your booth, it attracts them towards the brand and makes them stick to it for longer. Exhibitors looking to create an immersive experience on the show floor should include Virtual Reality (VR) Videos, Augmented Reality (AR), and Drone Footage in their custom exhibits as they help visitors with a leap from the real world and feel the essence of the virtual world. AR is widely popular as it allows brands with unique ways of product demonstration, which would be difficult or even impossible in the physical world.