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Trade shows are global platforms which give businesses the wings to fly high. Business owners, investors and stakeholders converge at trade shows to promote their products and services and connect with potential customers and investors. The primary goal for exhibitors to exhibit at any trade show is to advertise their offerings. With fierce competition to stay at the forefront of the industries, exhibitors make all ends meet to achieve their desired marketing goals on the exhibit floor.

Trade shows invite global industries, business owners, decision-makers, industry leaders, and international speakers under one roof to share ideas and knowledge. A trade show demonstrates what a company has to offer and the future scope to hop on. There are many assumptions that the trade shows are just to show up and meet new people. The reality is quite different.

With the start of the New Year, we entered a new era of Digital upgrades. It's never possible not to talk about the most talked-about trade show exhibit of the Town, CES—the Consumer Electronics Show. If not thousands, then hundreds of exhibitors have been waiting for this show to go live again!

When discussing the hub of trade shows, there is no chance the US doesn't top the list. The US trade show industry is dynamic, providing several businesses with numerous opportunities to grow their brand and maximize their ROI. Being a part of such trade shows help exhibitors and brands scale and foster collaborations. After the COVID era, such trade show events helped develop connections and networks to elevate businesses and brands through in-person conversations and meetings.

The most awaited Artificial Intelligence summit at Black Hat USA will occur on Tuesday, August 6th, 2024. This AI Summit series, a vital part of the Black Hat USA trade show exhibit, will be an in-person conference and expo primarily focusing on Applied Artificial Intelligence technologies. This session will instill the importance of Artificial Intelligence (AI) as the company's latest and biggest weapon within the ever-changing Cyber Security horizon.